The beverage industry is committed to make it easier for consumers to choose a beverage that’s right for them. We are offering an increasing list of low-and-no-calorie beverage choices as well as mid-calories options and providing consumers with easy-to-read nutrition labels.


Every Bottle Back Initiative

America’s beverage companies are making 100% recyclable bottles, including the caps. They’re made to be remade, so every bottle can become a new one. Learn more at EveryBottleBack.org. #EveryBottleBack

That’s why together, The Coca-Cola Company, Keurig Dr Pepper and PepsiCo have launched an initiative to get Every Bottle Back.


Promoting Balanced Lifestyles

America’s beverage companies are working together to reduce sugar consumed from beverages in the American diet. From our national School Beverage Guidelines to our Balance Calories Initiative, we are doing the hard work to encourage real and sustainable change in communities across the country.


Protecting Consumer Choice

More than 40 discriminatory taxes on our products have been proposed and rejected. The fact is taxes won’t make people healthier, just poorer. It’s why we are working with national and local public health organizations on comprehensive efforts to reduce sugar consumption in communities where it’s most needed.


You can learn more about our other national programs at ameribev.org/.

For more information about how consumers are benefiting from more choices and innovation, visit deliveringchoices.org.