As an industry, we are making it easy for consumers to choose a beverage that best meets their needs. Through our Clear On Calories Initiative and Calories Count Beverage Vending Program we make calorie count information easily accessible to consumers.
The Clear On Calories Initiative was launched in 2010 and added a consumer-friendly calorie label to the front of every can, bottle and pack we produce. The labels display the total calories per container on beverages 20 ounces or smaller. For containers larger than 20 ounces, calories will be labeled per 12 ounces in most cases.
Launched in 2012, the Calories Count™ Beverage Vending Program offers consumers clear calorie information and encourages lower-calorie beverage choices by reminding consumers to count calories in all the choices they make. On the front of vending machines, they’ll see Calories Count™ signs that include one of the following messages: “Check Then Choose” or “Try A Low–Calorie Beverage.” The selection buttons will also include calorie labels that show calorie counts per beverage container.
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