As an industry, we are committed to ensuring customers have the information they need to help them find balance. As a part of this commitment, America’s beverage companies announced the Clear on Calories Initiative in 2010 in support of Michelle Obama’s “Let’s Move” anti-obesity campaign. This initiative added easy-to-understand calorie labels on the front of every bottle and pack. In 2012, the intiative was extended to vending machines as part.. Read More