As an industry, we are committed to ensuring customers have the information they need to help them find balance. As a part of this commitment, America’s beverage companies announced the Clear on Calories Initiative in 2010 in support of Michelle Obama’s “Let’s Move” anti-obesity campaign. This initiative added easy-to-understand calorie labels on the front of every bottle and pack. In 2012, the intiative was extended to vending machines as part of the Calories Count Beverage Vending Program, putting the same labels right on the vending machine buttons.

Clear on Calories is yet another example of our commitment to arming consumers with the information they need to make choices that are right for them. We know a key factor in helping families to live healthy lifestyles is through balancing what you eat and drink with physical exercise. In addition to Clear on Calories, our industry has also launched several other efforts such as the National School Beverage Guidelines, Balance Calories Initiative, and the push to provide more low sugar options as a way to bring more choice to consumers so that they can make decisions that best suit them and their families.